Phygital - Consumer Goods Company Project

I was assigned to conceptualize a timeline showroom hub for the headquarters of a British multinational consumer goods company; showcasing the history of the company and their products. The viewer would enter the room on the left and be immersed in a VR 'teleporter' detailing the factory process. They would then follow the timeline wall over to the large touch screen, where they could interact with the RFID tagged products to find out more. Additionally, in the centre of the showroom is a meeting space with a touch screen table.

The only difference from the initial concept to the final design was the text on the wall graphics (which was removed to simply the user journey). Even though this never got passed the concept stage, I was very pleased with the overall branding/layout; especially the wall graphics.

Phygital ©

Unilever ©